The Middleware Revolution: How a Patented Hardware Layer Might Quietly Rewriting the Rules of CPG Coupon Validation 30. April 2026 mhouston Hardware, Misc, Technology, martech (0) A 2019 Altria patent describes a plug-and-play device that slips between a store's barcode scanner and its POS terminal — requiring no IT overhaul, no... [More]
Driving Success with Targeted Marketing: Using Segmentation and Stage Journey Models 4. May 2023 mhouston Mike Houston, Misc, martech, Technology (0) Segmentation and stage journey models are important tools in modern marketing, as they allow businesses to better understand their customers and tailo... [More]
The Four Fundamentals of Object-Oriented Programming and Their Relevance in Distributed Systems 4. May 2023 mhouston .NET, Mike Houston, Misc, Technology, martech (0) I believe that a thorough understanding of the four pillars of object-oriented programming is essential for any developer working on modern distribute... [More]
Abstraction and Future-Proofing in Complex Componentized Systems: Contracts, Bulk Dataset Exchange, and RESTful APIs 3. May 2023 mhouston Mike Houston, Misc, Technology, martech, .NET (0) AbstractAs software systems become increasingly complex and componentized, it becomes more important to design them with the principle of abstraction ... [More]
Engagement : Use of Consumer Segmentation Models 30. March 2023 mhouston Misc, martech, Technology (0) Consumer segmentation models are a crucial tool for marketers to understand their customers' unique needs, preferences, and behaviors. By breaking dow... [More]