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Engagement : Use of Consumer Segmentation Models

Consumer segmentation models are a crucial tool for marketers to understand their customers' unique needs, preferences, and behaviors. By breaking down the market into distinct segments, marketers can create personalized omnichannel marketing experiences that resonate with individual consumers. In t... [More]

Digital Identity : Age Verification

Age verification is a critical requirement for various online services that cater to minors or age-restricted content. Verifying a person's age involves validating their identity and determining if they meet the required age threshold. In recent years, digital age verification methods have become in... [More]

The modern data-driven marketing technology stack

The modern data-driven marketing technology stack is a set of tools and technologies that enable organizations to gather, analyze, and leverage data to optimize their marketing strategies and campaigns. The core capabilities of such a stack include data collection and management, analytics and repor... [More]

Bluetooth Low Energy (BLE)

Bluetooth Low Energy (BLE) is a wireless communication technology that was introduced as part of the Bluetooth 4.0 standard. BLE was designed to provide a low-power, low-latency communication protocol for small, battery-powered devices such as wearables, sensors, and other IoT devices. Compared to C... [More]